Web Site Makes Millions by Connecting Cheaters
Ashley Madison caters to men and women who are already in relationships and are looking for something more. Ashley Madison is the largest dating service of its kind. Having made more then $20-million since 2002 by helping people cheat on their spouses, A.M. has carved out a hefty niche market. Users buy credits ($55/100 credits) and then each e-mail they initiate costs five credits. Their tag line gets right to the point: “Life is short, have an affair.” “Monogamy is not in our DNA,” says Chief Operating Officer Noel Biderman. “Women come to a service like Ashley Madison because they haven’t been sent flowers in God knows how long.” Framingham State College sociology professor Virginia Rutter urges people to take the time and energy that it takes to troll a cheating Web site, and re-invest it in their existing relationships.
The billboard you see at the top of this post is an actual billboard. Do you think that type of advertisement is taking the message of cheating a bit too far?
I suppose services like this are beneficial enough to cater to a population that chooses this lifestyle rather then imposing a not so acceptable lifestyle on those who might not be quite as receptive.
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POSTED IN: Cheating, Dating Services
1 opinion for Web Site Makes Millions by Connecting Cheaters
Cherie
Apr 10, 2008 at 2:11 pm
Yikes - what next! The problem with sites like this is it makes it easier to screw up your relationships. If your partner doesn’t give you flowers how about talking to them first? haha
But perhaps I’m old fashioned that way. :)
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