Lavalife turns matchmaking into Internet empire
“What makes women feel good?”
That question, says chief executive Bruce Croxon, is at the heart of his Toronto-based business, Lavalife, North America’s pioneering online dating service. With its slogan, “Where singles click,” Lavalife facilitates the exchange of 1.3 million messages a day.
Sold in 2004 to Vertrue Inc. of Stamford, Connecticut, for $175 million, Lavalife — like Tim Hortons when it was sold to Wendy’s in 1995 — retains its name, Canadian headquarters and sense of identity.
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